Charmin NYC Restrooms
One of the coolest experiential marketing campaigns I’ve ever seen is undoubtedly the Charmin NYC Restroom Experience. The idea was conceptualised and implemented by a company Gigunda as a means to...
View Article3 Simple reasons to invest in customer experience
This isn’t a ‘get customers and keep them for life’ piece, nor is it a warning that if you don’t invest in customer experience your brand is most likely going to fail in the long run. Although a well...
View ArticleAn exciting new chapter for Absa Financial Services and Interact RDT
A considerable challenge facing any large business today is how to achieve sustainable success. While delivering high quality products and services is a great way to start, in today’s corporate...
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